County Launches New Brand Marketing Campaign

Marking the culmination of a comprehensive planning and creative process, Dorchester County Economic Development (DCED) unveiled the county’s new brand marketing campaign “water moves us” to elected officials, businesses and community leaders earlier this month.

Speaking at an economic development week reception at Joie de Vivre Gallery – a banner emblazoned with the new logo behind her – DCED Director Keasha Haythe said, “Water is Dorchester’s heritage. It speaks to our past, present and future opportunities. The “water moves us” campaign captures resident pride, embraces visitor appreciation, and reinforces the important position the landscape plays in people’s lives and the county’s livelihoods.”

Earlier in the week, Haythe officially unveiled the campaign before the County Council where she thanked the members for supporting the Strategic Plan’s marketing initiative. Ted Kanastas, General Manager of the Chesapeake Bay Hyatt, and Amanda Fenstermaker, Dorchester County Tourism Director, attended the meeting and voiced their support for the campaign.

Fenstermaker is confident that cooperative marketing efforts will help Dorchester County stand out and apart from the Eastern Shore by reinforcing a consistent creative platform. “We are truly stronger together. This brand is perfectly aligned with our visitor marketing and build our reputation as a premiere destination,” she stated.

The campaign’s creative executions will emphasize stories of innovation, industry and interest through the faces of people who live here. The distinguishing word and logo design symbolize elements found in Dorchester County’s iconic landscape. This new creative will be seen in all DCED’s communications including website, advertising, printed materials and exhibits.

Councilmen Ricky Travers, Tom Bradshaw and Rick Price complemented Haythe on the campaign and voiced their support for the initiative.

Choptank Communications and CircleSquare Design, LLC worked with Dorchester County Economic Development to assist in the development of the “water moves us” campaign. Dorchester County-based Choptank is a strategic-marketing firm founded by county resident and former Maryland economic development official Andrea Vernot.

For information about “water moves us” or to keep up with the brand marketing campaign, visit www.ChooseDorchester.org.