Dorchester Unveils 2014 Marketing Campaign
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On Tuesday, January 14, Dorchester County Economic Development Director Keasha Haythe unveiled the county’s 2014 business marketing campaign before the Economic Development Advisory Committee. The ad campaign is the latest installment of “water moves us,” the economic branding program Haythe introduced last fall to elected and community leaders.
The inaugural advertisements profile Dorchester’s business strengths and opportunities. Highlighting specific industries and showcasing successful people, the campaign features bold photography, memorable copy and compelling stories.
The seven campaign profiles illustrate how Dorchester’s identity reflects the landscape, culture and the character of the people who live, work and visit. The industries and companies featured in the 2014 campaign are: Agriculture (Layton’s Chance Winery); Aquaculture (Chesapeake Gold); Arts and Creative Class (Dorchester Center for the Arts); Manufacturing (GKD); Restaurants/Retail (Realerevival Brewing); Small Business (TNT Moving & Cleaning); and Tourism (Harriet Tubman State Park).
“Water moves us” captures the heritage, identity and economic opportunities unique to our county,” Haythe said, “we plan to add new profiles each year to continue to tell our stories of industrious and innovative entrepreneurs and business leaders.” The 2014 campaign will be featured on Dorchester County’s website, in social media, on banners, brochures, print and digital advertisements as well as billboards.
Haythe also presented the marketing campaign on January 24 to the Dorchester Chamber of Commerce Board of Directors. The Chamber’s Executive Board believed the “water moves us” campaign captured the essence of Dorchester. The board was excited to see this as a joint partnership effort. They agreed to have the seven banners displayed at the Dorchester Chamber of Commerce Annual Meeting taking place on Thursday, January 30 at the Dorchester Center for the Arts.
For further information about “water moves us” and to learn how your organization can participate in the branding initiative, contact the Dorchester County Economic Development Office at 410-228-0155 or email sbanks@ChooseDorchester.org.