DCED”s Haythe Praises Partnership

County business leaders and elected officials joined Independent NewsMedia’s Publisher Daryl LaPrade, Advertising Director Dave Cannon, and Dorchester County Economic Development Director Keasha Haythe at the Hyatt Regency Chesapeake Bay October 31 to unveil “Choose Dorchester: A County on the Move.”

“Thanks to NewsMedia, The Banner, and each of you in this room, we now have another high-quality, promotional platform featuring profiles of Dorchester’s business, residential, recreational and industrial assets,” said Haythe.

The full-color, 48-page publication was produced and printed by NewsMedia at no cost to the county thanks to the participation of many partners.

Acknowledging both the partners’ contributions and NewsMedia’s leadership, Haythe recognized the independent media company for working with her office to produce their first profile for a Maryland county.

Haythe pointed to the recently unveiled ‘water moves us’ branding to stress the importance of advocacy and promotion.

“We need to use the many communication vehicles that exist – print and digital, paid and free, direct mail and viral, and trade shows to get our stories of opportunity, industry and quality of life out.”

Attendees at the Hyatt unveiling included representatives from businesses featured in the publication, elected officials (Dorchester Councilman Rick Price, Cambridge Mayor Victoria Jackson-Stanley and Cambridge Councilwoman Jackie Vickers) and members of the Dorchester County Economic Development Advisory Council (Ted Kanatas, Amanda Fenstermaker and Mickey Love). Maryland Economic Development Association (MEDA) Executive Director Pam Ruff also attended and praised the county for its many economic development and marketing initiatives.

To read a copy of Choose Dorchester, visit http://www.choosedorchester.org.