Article featured in Frannet Monthly Newsletter

DECEMBER 1, 2023

For anyone interested in purchasing a franchise, it’s important to understand common franchising terms, one of which is “Piggyback Franchising” or “Combination Franchising”.

Definition of a piggyback franchise: “in essence a business within a business i.e. a combination of two franchises operating under the same roof.” (Franchise101 Inc).

Piggyback franchising is a symbiotic relationship between two franchises. Not only does it allow both businesses to share the overhead costs, but they can also benefit from each other’s marketing without directly competing against each other. Oftentimes, a smaller niche-market business will ride on the shoulders of a larger business such as a coffee bar in a gas station.

Piggyback franchising is one way to think about business ownership. However, it’s not the most common form of owning a business, and not all franchises will offer it as an option.

7 Examples of Piggyback Franchises

To better understand the concept of piggyback franchises, let’s explore some real-world examples.The following examples of well-known franchises will help you conceptualize a piggyback franchise:

  • Subway and TCBY – This example is fairly straightforward. A Subway restaurant offers sandwiches while TCBY sells frozen yogurt in the same store. Sandwiches and frozen yogurt are not competing products, and offering them at the same place appeals to a broader audience.
  • The UPS Store and Mailboxes Etc. – Some UPS franchise locations offer services associated with Mailboxes Etc. This allows customers to access shipping and mailbox services under one roof.
  • Jiffy Lube and CarQuest Auto Parts – Some Jiffy Lube service centers offer CarQuest Auto Parts stores on-site. This not only allows customers to get their vehicles serviced, but they can also purchase auto parts and accessories in one visit.
  • Holiday Inn Express and Staybridge Suites – These hotel brands often operate under one roof while catering to different customer needs.
  • Pizza Hut and WingStreet – Pizza Hut’s WingStreet concept offers pizza and a variety of chicken wings in the same restaurant.
  • PetSmart and Banfield Pet Hospital – Some PetSmart locations have an in-store Banfield Pet Hospital, which offers pet owners both retail products and veterinary services in one convenient location.
  • McDonald’s and McCafé – Many McDonald locations have a separate McCafé section for coffee and pastries. While McCafé is owned by McDonalds, it operates as an independent brand.

Read the entire article here…

*Article posting by ESIC is not an endorsement to linked products or services.

If you’re considering a startup business or thinking about expanding your existing business in Dorchester please contact us at 410.228.0155 or visit our website for helpful resources and information