By Dan Rowe
Opinions expressed by Entrepreneur contributors are their own.
We’ve heard the future is female, and when it comes to franchising we’re seeing that shift. According to Franchise Insights, women, especially Gen Z and millennials, outnumber men in seeking franchising information, and today a third of franchises are owned by women.
In the 50 years the U.S. Census Bureau has tracked women-owned businesses, they have grown by a staggering 3,150%, with women owning more than 13 million businesses today. When I first got involved in franchising 30 years ago, I can’t remember a woman-owned franchise brand, and there were very few women franchisees. Today there are examples of both, and their success is helping drive more and more women to make franchising a career.
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