Dorchester Unveils 2014 Marketing Campaign

On Tuesday, January 14, Dorchester County Economic Development Director Keasha Haythe unveiled the county’s 2014 business marketing campaign before the Economic Development Advisory Committee. The ad campaign is the latest installment of “water moves us,” the economic branding program Haythe introduced last fall to elected and community leaders. The inaugural advertisements profile Dorchester’s business strengths and opportunities. Highlighting specific industries and showcasing successful people, the campaign features bold photography, memorable copy and compelling stories. The seven campaign profiles illustrate how Dorchester’s identity reflects the landscape, culture and the character of the people who live, work and visit. The industries and companies featured in the 2014 campaign are: Agriculture (Layton’s Chance Winery); Aquaculture (Chesapeake Gold); Arts and Creative Class (Dorchester Center for the Arts); Manufacturing (GKD); Restaurants/Retail (Realerevival Brewing); Small Business (TNT Moving & Cleaning); and Tourism (Harriet Tubman State Park). “Water moves us” captures the heritage, identity and economic opportunities unique to our county,” Haythe said, “we plan to add new profiles each year to continue to tell our stories of industrious and innovative entrepreneurs and business leaders.” The 2014 campaign will be featured on Dorchester County’s website, in social media, on banners, brochures, print and digital advertisements as well …

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